After a teaser campaign that imagined the Zomer front row as children, designer Danial Aitouganov and stylist Imruh Asha put their inaugural collection in front of a real one on Tuesday.
Playground furniture set on the runway nodded to the youthful vibe of a spring collection rife with ideas.
During a preview, Aitouganov said he felt it was “really important not to have those boundaries and not to have this frame” for Zomer’s inaugural collection, instead going for “a child-like approach” of sketching anything that came to mind before whittling down.
He certainly skimmed through plenty: an outfit that could be unbuttoned into a mini version or even a crop top and skirt; a slip with a draped panel buttoned to one side, or a high-necked minidress that twisted prettily into a shell-like shape at the hip.
A color-blocked and mostly solid color palette highlighted the construction of jackets and dresses. Using prints proved a trickier terrain: abstract prints played well with pleats, so did stripes with ruching, but a patchwork of multiple florals felt like a psychedelic fugue.
Still, it was a tantalizing opener, topped by Aitouganov and Asha’s mini-me taking a lap around the room instead of their grown-up counterparts, to the delight of the audience. Zomer might be young, but it’s bound to grow up fast, particularly with DSMP’s support.
For more PFW reviews, click here.