Meta has started prompting its Europe-based users for paid ad-free subscription plans for Instagram and Facebook.
Meta has been under scrutiny over its services in Europe. Hence, as a response to new EU privacy regulations, the platform is giving the option to use its services with targeted ads as a choice by users.
The choice to go ad-free comes at a cost of around $20 per month. The fee is €9.99 per month when purchased on the web or €12.99 per month if purchased through Google’s or Apple’s app stores. The subscription fee covers all linked accounts.
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After March 1, subscribers will have to pay an extra fee for any additional linked profiles in their Meta Account Center. Users will pay a cost of €6 per month if purchased directly or €8 if purchased via an app store.
The ad-free service is only offered to users over the age of 18.